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Common Startup Mistakes

Over time a number of startups have approached me to get my two cents on their plans. These are the things I see the most often:

Thinking customers will like your product as much as you.

Thinking your idea is new and unique.

Insufficient funding to get to success.

It always takes longer than you expect.

You can get funding when you don't need it, and you can't get funding with you need it.